Take a deep dive into doing international business sustainably.
In this course students will study in a multidisciplinary environment in which they will learn to frame (international) business problems within the 17 sustainable development goals of the UN. The sustainable development goals are interconnected—often the key to success to one will involve tackling issues more commonly associated with another. The work of Jeffrey Sachs provides the theoretical framework. Students therefore start the course with a deep dive in the sustainable development goals, because they form the foundation on which the other elements of the course stand.
Sustainable development is a much broader concept than protection of the Earth. It implies a concern for future generations and for the long-term health and integrity of the dimensions of our living environment. It embraces concern for the quality of life (not just revenue growth), for equity between people in the present (including making sure products and services are accessible to all), for inter-generation equity (people in the future deserve an environment which is at least as good as the one we currently enjoy, if not better) and for the social and ethical dimensions of human welfare. It also implies that further development should only take place as long as it is within the carrying capacity of natural systems, because this environment is where (international) business takes place.
Students are taken on a learning journey in which they discover that environmental, social and governmental challenges are interrelated, and an integrated approach is required that undertakes action at various levels simultaneously. Subjects are:
- History and politics of the sustainable development goals.
- Nation branding for individual countries and groups of countries (i.e., the EU).
- Cross-cultural theories and their implications in business.
- Organizational strategy related to sustainability.
- Sustainability marketing.
- A political economical perspective on capitalism, socialism and feudalism.
This course will provide students with a unique learning experience in which they will both become aware of the complexity of building a better and more sustainable business world while at the same time providing them with knowledge regarding this very important challenge for the professionals of the 21st century.