Communicate (for) a better world
Our world has turned into a global village. Continents have become neighbourhoods and the interconnectedness and interdependency between nations is ever increasing. Governments, companies, organizations/NGO’s are looking for skilled (strategic) communication experts who have state-of-the-art professional knowledge and skills as well as a highly sophisticated awareness of intercultural communication and societal issues.
The minor focusses on completing students’ knowledge in strategic corporate communications (in an international context) and acquiring advanced skills in intercultural communication. Special attention will be given to societal issues (corporate social responsibility and creating shared value) and sustainable development. What contribution can strategic communication make to attain the Sustainable Development Goals? In an international classroom students will broaden both their professional and personal horizon.