• Nando Kasteleijn

Nando Kasteleijn

Student Communication

  • Erwin van de Zande

Erwin van de Zande

Student Communication

  • Jeanine Muijs

Jeanine Muijs

Student Nursery


Wednesday, 8th


Before we focus ourselves on the old continent Europe, we will ask ourselves whether the world is flat. The popular book of Thomas L. Friedman The World is Flat (2006), makes us believe that differences between cultures do not matter that much anymore. And, he even wrote it before the global financial crises of the last six years.

We will ask ourselves what the implications are of the process of globalization. Is the world truly flat? Moreover, we will analyze the consequences for doing business in Europe.

Assignment (after class on Wednesday):

Read: Thomas L. Friedman, The World is Flat, Penguin Books, London, 2006 (pp. 4-29) and the Summary and Excerpts from Thomas Friedman's 'The World is Flat'by Bill Altermatt 

Answer the following questions:

  1. Write down an essential quotation from the first text?
  2. What did you like about the text?
  3. Were there issues you did not understand?
Two pieces with explanantion about the content of today

And the presentation of today: Introduction Wednesday 8